Brochures

What are Brochures

A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information. Brochure racks or stands may suggest visits to amusement parks and other points of interest. Another type of brochure is interpersonal brochures, which are brochures based on other people. Then there are pamphlets that you can find in health clinics and hospitals, that give help and advice to do with your health. The two most common brochure styles are

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer at higher costs, but offset printing turns out higher quantities for less cost.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

Source: Wikipedia

Do I need a Brochure?

Yes. Brochures are used to promote your products and services, It is a means of attracting people to your company and your services. At Liquid Print we believe a great looking brochure creates a better and lasting impression.

Plan your Brochure

As with any written material planning is key. Below are some tips you should follow:

• Decide the number of pages you require, the paper/card weight, and final bochure size, A5, A4 etc...
• The headings should be short and catchy.
• The headings should attract the target audience.
• The text should be easy to read with a proper flow.
• Paragraphs should be short.
• Make sure there are no typing errors or spelling mistakes.
• The photos should match the content.
• Take input from our Graphic Designers, after all they create brochures day in, day out.

More information...

Please call us on 0121 359 8807 and one of our staff members will be able to give you a price or book you in for an appointment.